Mainland storefronts price in yuan (CNY) and write in Simplified Chinese, while Hong Kong, Macau and Taiwan use Traditional characters and their own currencies and have separate guides. Shopping here is app-first: buyers pay by scanning QR codes with Alipay or WeChat Pay, often spread larger purchases over instalments with Ant Group's Huabei or JD's Baitiao, and some coupons and livestream prices exist only inside the apps. Google search and many other foreign services are not reachable from mainland networks, so local visitors see a domestic set of platforms that pages loaded from abroad rarely match.
Taobao and Tmall, both owned by Alibaba, compete with JD.com, which runs much of its own logistics, and with Pinduoduo, which grew through group deals shared on WeChat and through shoppers in smaller cities and rural areas. Douyin sells through livestreams and short videos, and Xiaohongshu has become a place where people search for product notes and reviews before buying elsewhere. Meituan, merged with the review site Dianping since 2015, fights over restaurant and grocery orders with Taobao Shangou, the name Alibaba gave Ele.me in December 2025. Ctrip and Qunar from Trip.com Group, Alibaba's Fliggy and the 12306 train ticket site set travel prices, Beike and Anjuke list flats, and Xianyu carries second-hand goods.
Baidu leads web search, with Bing's Chinese edition, 360 Search and Sogou behind it, and its results lean on Baidu's own properties such as Baidu Baike, Zhidao and Baijiahao articles; paid listings carry the label 广告 (advertisement). Product searches also happen inside Douyin, WeChat and Xiaohongshu rather than only on a web engine. Sites aimed at the mainland show an ICP number from the Ministry of Industry and Information Technology, usually in the footer. The Personal Information Protection Law (PIPL), adopted in August 2021 and in force since 1 November 2021, sets the rules for personal data.
The sales calendar is set by the platforms themselves. JD.com built its 618 festival around its 18 June anniversary, and Alibaba turned 11 November, Singles' Day, into a shopping event in 2009; Tmall, Taobao, JD.com, Pinduoduo and Douyin now run coupons, cross-store discounts and pre-sales around both dates, so prices captured in early June or early November seldom match those of a normal week. Travel prices follow public holidays instead: hotel rates on Ctrip and Meituan, fares on Air China, China Eastern and China Southern, and train tickets on 12306 peak during the Spring Festival travel rush and the National Day Golden Week that begins on 1 October.