Serbian is written in two scripts. The public broadcaster RTS and several newspapers default to Cyrillic, while most online shops and classifieds use Latin, and people search in both, so ranking checks should cover Cyrillic and Latin forms of the same query. Prices are in dinars (RSD). Cash on delivery (plaćanje pouzećem) remains common, and many domestic cards run on the national DinaCard scheme.
KupujemProdajem is the largest classifieds site, and Halo Oglasi covers property, jobs and cars. 4zida and Nekretnine.rs list real estate, and Polovni automobili is the reference for used cars. In retail, teams follow Gigatron and WinWin for electronics and Ananas, a general marketplace that also sells into Montenegro, Bosnia and Herzegovina and North Macedonia. Wolt and Glovo compete in food delivery. News sites such as Blic, Kurir, B92 and N1 carry display advertising, and Air Serbia, the Belgrade-based national carrier, is the usual fare check.
Google dominates search. Serbia is outside the EU, so parcels from EU shops go through customs and many foreign retailers do not ship there at all, which keeps domestic prices distinct from neighbouring Croatia and Hungary. Serbian is mutually intelligible with Croatian, Bosnian and Montenegrin, so regional sites can rank for the same Latin-script queries, and a check from Serbia shows which result a local searcher gets. Personal data falls under the Law on Personal Data Protection (Official Gazette of the Republic of Serbia No. 87/2018), modelled on the GDPR and applied since August 2019.
Checkout pages in Serbia can offer instant bank payment through IPS, the National Bank of Serbia's system, which settles transfers within seconds at any hour. Shoppers scan an IPS QR code at checkout with their mobile banking app, and physical shops use the same codes, so an IPS option often sits next to cards and cash on delivery. Parcels travel with domestic couriers such as D Express, BEX, AKS, City Express and Post Express, and shops quote different delivery fees and times for each. In Vojvodina, where Hungarian is one of the province's official languages, Hungarian-language media such as Magyar Szó are part of the local ad market.