Swahili is the working language of the Tanzanian web: news, classifieds, forums, social media and most advertising are in Kiswahili, while English appears on business, banking and tourism sites. Prices are in Tanzanian shillings (TZS), but safari operators and Zanzibar hotels usually quote US dollars. Mobile money is the default way to pay. M-Pesa from Vodacom, Mixx by Yas (formerly Tigo Pesa), Airtel Money and HaloPesa all take merchant payments, and aggregators such as Selcom connect them to online checkouts.
Jiji is the main general classifieds site, covering cars, phones and property in Dar es Salaam, Arusha, Mwanza and Dodoma. Travel pricing is its own market: Air Tanzania and Precision Air sell domestic flights, Azam Marine runs the ferries between Dar es Salaam and Zanzibar, and Zanzibar's hotels price separately from the mainland. For news and advertising, teams watch Mwananchi and The Citizen, the state-owned Daily News, the JamiiForums discussion site and Millard Ayo's news channels.
Swahili queries on Google, the dominant engine, return a different set of pages from English ones. Online publishers, bloggers and online TV channels need a licence from the Tanzania Communications Regulatory Authority (TCRA) under the online content regulations, which shapes which local sites and channels exist. Personal data falls under the Personal Data Protection Act, 2022 (Act No. 11 of 2022), in force since May 2023 and supervised by the Personal Data Protection Commission.
Overland travel in Tanzania is being repriced by rail. The electric Standard Gauge Railway, run by the Tanzania Railways Corporation, opened passenger services from Dar es Salaam to Morogoro in June 2024 and on to Dodoma in July 2024, with tickets sold at stations, online and through mobile money apps. Long-distance buses still dominate routes to Arusha, Mwanza and Mbeya, with maximum fares regulated by the Land Transport Regulatory Authority (LATRA). Within Dar es Salaam, the DART bus rapid transit system sets its own fares. Comparing train, bus and domestic flight prices on the Dar es Salaam–Dodoma route shows how the three now compete.