Mozambique's web is in Portuguese, which gives it a search problem other southern African markets do not have: a query typed in Maputo competes with pages from Brazil and Portugal, so Mozambican businesses and publishers only show their real rankings on Mozambican connections. Emakhuwa, Xichangana and other languages are widely spoken but have little web content. Prices are in meticais (MZN). Most people pay by phone rather than card, using M-Pesa from Vodacom Moçambique, e-Mola from Movitel or mKesh from Tmcel, and cash still settles much of everyday retail.
No national online marketplace dominates, so much selling runs through Facebook pages, Facebook Marketplace and WhatsApp groups in Maputo, Matola, Beira and Nampula, with delivery and mobile-money payment arranged by message. For ad and content checks, the main publishers are O País, the daily Notícias and the online outlet Carta de Moçambique. The national airline LAM, which now presents itself as AirMozambique, sells domestic fares between Maputo, Beira, Nampula and Pemba.
Google is the search engine in use. Mozambique had no general data-protection law in force when this guide was written: in March 2026 the Council of Ministers approved a personal data protection bill, which would create a national data protection authority, and sent it to the Assembleia da República. Drafted by the National Institute of Information and Communication Technologies (INTIC), the bill draws on the EU GDPR, Council of Europe Convention 108+ and the African Union's Malabo Convention.
Mozambique stretches along more than 2,000 km of coast, and its regions behave like separate markets. Maputo and Matola in the far south sit close to the South African border and trade heavily with South Africa; Beira in the centre is the port for the corridor to Zimbabwe; Tete in the Zambezi valley is a coal-mining centre; and Nampula is the largest city in the north. The Inhambane coast, with Tofo and Vilankulo and the Bazaruto Archipelago offshore, is a main beach tourism area. Local results for shops, property and services differ between these cities, so checks should set the city rather than just the country.