Egyptian storefronts default to Arabic, with English versions on most large sites, and search queries mix Egyptian Arabic, standard Arabic, English and Arabic written in Latin letters and numbers, which Egyptians call Franco. Prices are in Egyptian pounds (EGP), and the devaluation of March 2024 set off rapid repricing, so price series need regular collection. Cash on delivery remains common, alongside Fawry payment codes, InstaPay bank transfers, the Vodafone Cash wallet and instalment plans from valU.
Three general marketplaces compete for the same shoppers: Amazon.eg, which replaced Souq.com in 2021, Noon and Jumia, each with its own November sale, which Amazon calls White Friday and Noon calls Yellow Friday. Talabat is the main food delivery app, and Breadfast runs fast grocery delivery in Cairo. Dubizzle, the former OLX Egypt, is the main classifieds site for cars and used goods, while Property Finder and Nawy list compounds in New Cairo and Sheikh Zayed. Youm7, Al-Masry Al-Youm and the English-language Ahram Online are the major news sites for publisher checks.
Google is the default search engine, and Arabic, English and Franco spellings of the same product return different competitors, so keyword sets need all three. Personal data falls under the Personal Data Protection Law No. 151 of 2020, whose executive regulations were issued in November 2025 with a one-year transition period and a Personal Data Protection Center under the communications ministry as regulator.
Ramadan is Egypt's biggest advertising season. Families watch television drama after iftar, most series run for about thirty episodes to match the nights of the month, and Egyptian channels produce dozens of the Arabic serials that dominate the season. Advertisers pay premium rates for slots around the most-watched series, and the same campaigns run across YouTube, streaming apps and news sites, so ad verification during Ramadan catches the year's heaviest placements. Delivery and grocery apps shift their promotions toward iftar and suhoor times, and offers cluster in the last days before Eid al-Fitr. Because Ramadan moves about eleven days earlier each year, seasonal comparisons should follow the Hijri calendar, not Gregorian months.