Surrounded entirely by South Africa, Lesotho imports most of its goods from its neighbour, and its online market works the same way. The loti (LSL) is pegged one to one to the South African rand, which also circulates as legal tender, so prices appear in either currency. Sesotho is what nearly everyone speaks, but English, the other official language, carries most websites and search. Takealot, South Africa's largest online store, delivers only inside South Africa, so price and availability checks for Lesotho should show what a visitor in Maseru can actually order rather than what a Johannesburg shopper sees.
Mobile money handles everyday payments. M-Pesa from Vodacom Lesotho and EcoCash from Econet Telecom Lesotho, the wallets of the country's two mobile networks, cover transfers, airtime and bill payments, and EcoCash sends money across both networks. Local publishing is small, which makes ad checks easy to scope: the Lesotho Times, the largest weekly, comes out every Thursday and is also distributed in parts of South Africa's Free State, and Public Eye publishes from Maseru. Both run news sites alongside print.
Google is the search engine in use, and searches for local services often return South African businesses next to Basotho ones, so ranking checks need connections inside Lesotho. The Data Protection Act, 2011, published as Act No. 5 of 2012, sets rules for processing personal information and provides for a Data Protection Commission.
Lesotho's travel market is built around its mountains. Afriski Mountain Resort in the Maluti Mountains runs a ski season in the southern winter, roughly June to August, and sells lift passes and rooms online to visitors, many of them driving in from South Africa. Maliba Lodge in Ts'ehlanyane National Park, Katse Dam and the Sani Pass crossing to KwaZulu-Natal draw much of the rest of the tourist trade, and the Sani Pass route needs a 4x4. Moshoeshoe I International Airport near Maseru connects mainly to Johannesburg, so lodge rates, lift passes and car hire are usually quoted in maloti or rand and compared against South African alternatives.