Papua New Guinea has more living languages than any other country, yet its business websites are overwhelmingly in English. Tok Pisin, the most widely used of the four official languages, is common in radio, advertising and social media, and Hiri Motu is used mainly in Central and Gulf provinces. Prices are in kina (PGK), divided into 100 toea. Most people rely on subsistence farming and the informal economy, and a great deal of selling is done on Facebook, in pages and buy-and-sell groups, rather than on shop websites. Bank South Pacific is the largest bank, and Digicel, owned by Australia's Telstra since July 2022, runs the CellMoni mobile wallet. Shortages of foreign currency have made it hard for importers to pay overseas suppliers; easing them is one aim of the government's IMF programme.
The list of local sites worth monitoring is short. Hausples.com.pg lists houses, flats and land to buy or rent, priced in kina, across Port Moresby, Lae, Mount Hagen, Madang and Kokopo. CPL Group runs City Pharmacy, Hardware Haus, Jack's of PNG and the Real Rewards loyalty scheme, and Brian Bell sells household goods through its Homecentres stores, including those at Gordons Plaza and Lae Plaza. For news and advertising space, the main names are the Post-Courier, the first national daily, launched in 1969 and majority-owned by News Corp, The National, owned by the Malaysian group Rimbunan Hijau, EMTV, owned by Telikom PNG, and Digicel's TVWan.
Web search runs through Google. Because queries are in English, Port Moresby hotels, retailers and service firms compete with Australian and other English-language pages for identical terms, and only a query run from inside the country reveals which Papua New Guinean names actually make the page. The country has yet to pass a general data-protection law, though the Constitution protects a right to privacy, and the Digital Government Act 2022 covers digital services across government.
Geography divides the market. Port Moresby has no road link to Lae or Madang, so goods and people move between the main towns by air or sea. Lae is the largest cargo port and the start of the Highlands Highway, which carries freight up to Goroka and Mount Hagen and on towards Porgera, so a price seen in the capital may not match what a Highlands shop charges. Air Niugini sells domestic fares in kina, marketed as Nambawan Fares, to towns such as Wewak, Kavieng, Rabaul and Buka, and PNG Air flies ATR 72s on domestic routes from Jacksons International Airport.