Burkinabe shoppers mostly buy on their phones, and French is the language of storefronts, classifieds and search, even though Mooré and Dioula are what most people speak day to day. Prices are in the West African CFA franc (XOF), the same currency as Côte d'Ivoire and Mali, which makes price comparison with Abidjan and Bamako direct. Few people pay by card, so checkouts depend on mobile money: Orange Money and Moov Money are the telecom wallets, and Wave, present since 2021, keeps opening agencies outside the capital, most recently in Dédougou.
Online activity is concentrated in Ouagadougou and Bobo-Dioulasso. CoinAfrique is the main classifieds site, with listings for phones, cars, villas in Ouaga 2000 and building plots, and it is the most practical place to follow second-hand and property asking prices. Payment aggregators such as CinetPay let local merchants accept Orange Money, Moov Money and cards through one checkout. For publisher monitoring, Lefaso.net is the national news portal, with regional editions for the provinces and a busy job-offer section, alongside Burkina24 and the state daily Sidwaya.
Jumia, Glovo and Yango do not operate in Burkina Faso, so there is no dominant marketplace or delivery app to benchmark against; classifieds, publishers and mobile money checkouts are where most monitoring happens. Google is the search engine that matters, and French queries return Burkinabe sites mixed with French and Ivorian pages. Personal data is governed by Law No. 001-2021/AN of 30 March 2021 on the protection of individuals with regard to the processing of personal data, supervised by the Commission de l'informatique et des libertés (CIL).
Two recurring events in Ouagadougou change hotel demand and advertising. FESPACO, the Pan-African film festival, is held in the capital every two years in late February or March, with its opening ceremony at the national stadium, and it doubles as a market where filmmakers, distributors and press from across the continent meet. The SIAO international crafts fair, also held every two years in Ouagadougou, brings artisans and traders from dozens of countries to its exhibition grounds. During these weeks demand for rooms and flights into Ouagadougou rises and local publishers carry festival sponsorship, so fare checks and ad verification around those dates show a different picture from the rest of the year.