Ad verification
In Belgium: Confirm that Dutch creatives run on HLN and Het Nieuwsblad and French creatives on Le Soir and RTBF, and that Brussels visitors get the language version the campaign intended.
Ad verification proxies in BelgiumBelgium residential proxies from TrueProxies: 67 of 72 test requests exited in Belgium on October 1, 2026. GB-based plans, from $1.64 for 1 GB, target by country, city, region or ASN; Unlimited plans, from $4.08/hour at 10 Mbps, by country and city.
Coverage verified
67/72
requests exited in country
15
cities seen
310 ms
median response
Market context
Language decides most of what a Belgian shopper sees online: Flanders browses in Dutch, Wallonia in French, Brussels in both, and the east cantons around Eupen in German. Most national retailers run separate nl-BE and fr-BE versions of the same store in euros (EUR), each with its own URLs, promotions and sometimes its own assortment, so one check per country misses half the market. Bancontact, the domestic card scheme and payment app, is the option most Belgian checkouts show first. Winter and summer sales run in periods set by law, starting in early January and early July, so discount tracking follows that calendar.
Amazon opened amazon.com.be in 2022, but it competes with bol.com and Coolblue, both founded in the Netherlands, and with national electronics chains Vanden Borre and Krëfel. Immoweb and Zimmo list property, 2dehands.be and its French twin 2ememain.be carry classifieds, and Takeaway.com and Uber Eats handle restaurant delivery. HLN, Het Nieuwsblad, Le Soir and RTBF are the main news brands on each side of the language border.
Google dominates search, and google.be returns different results for the same product in Dutch and French, with ads that follow the searcher's language. Dutch queries can also surface stores from the Netherlands and French queries stores from France, which can push Belgian sites down. Personal data falls under the GDPR and the Law of 30 July 2018 on the protection of natural persons with regard to the processing of personal data.
Belgian travel pricing splits across two airports and several rail sellers. Brussels Airport at Zaventem is the hub for Brussels Airlines, while Brussels South Charleroi is a major Ryanair base, so the same city pair can show very different fares depending on the departure airport. Domestic trains run under the bilingual name SNCB/NMBS, with French and Dutch versions of its booking site, and high-speed services to Paris, London, Amsterdam and Cologne are sold by Eurostar, which absorbed the Thalys brand in 2023, and by Deutsche Bahn. Fare checks for Belgian travellers should compare both airports and both rail sellers, in both languages.
Measured
Measured from our gateway in the Netherlands. Results describe the test, not a reserved exit, city or network. How we measure
In Belgium: Confirm that Dutch creatives run on HLN and Het Nieuwsblad and French creatives on Le Soir and RTBF, and that Brussels visitors get the language version the campaign intended.
Ad verification proxies in BelgiumIn Belgium: Compare nl-BE and fr-BE prices and promotions on amazon.com.be, bol.com, Coolblue and Vanden Borre, and follow property asking prices by province on Immoweb and Zimmo.
Market research proxiesIn Belgium: Check google.be rankings in Dutch and French separately, since Flemish and Walloon searchers see different local results, retailers and ads for the same product.
SEO monitoring proxiesFrom $4.08/hour at 10 Mbps
From $1.64 for 1 GB
Integration
Select Belgium with the country suffix -country-be in your proxy username.
import requests
proxies = {
"http": "http://USER-country-be:PASS@YOUR_HOST:YOUR_HTTP_PORT",
"https": "http://USER-country-be:PASS@YOUR_HOST:YOUR_HTTP_PORT",
}
response = requests.get(
"https://httpbin.org/ip",
proxies=proxies,
timeout=30,
)
print(response.json())Yes. google.be serves Dutch-language results to searchers in Flanders and French-language results in Wallonia, and Brussels sees either depending on browser language. Many Belgian retailers run nl-BE and fr-BE versions of the same store, each with its own URLs, titles and promotions, so rankings and ad copy need checking in both. Dutch queries can also surface sites from the Netherlands and French queries sites from France, so checking from inside Belgium shows which local stores actually win.
For general retail, amazon.com.be, bol.com and Coolblue compete directly, and Vanden Borre and Krëfel are key electronics sellers. For second-hand goods, 2dehands.be and 2ememain.be are the same classifieds site in two languages, and Immoweb and Zimmo cover property for sale and rent. Checking each store in both Dutch and French shows where prices, stock and promotions differ between Flanders and Wallonia.
The two markets share Dutch and several retailers, but checkouts differ: Dutch shoppers pay mostly with iDEAL, Belgians with Bancontact. bol.com and Coolblue run separate Belgian and Dutch sites with their own prices, promotions and delivery promises, and Flemish shoppers use some words Dutch shoppers do not. Belgian parcels go mainly through bpost, while PostNL leads in the Netherlands. Monitoring should treat .be and .nl stores as separate markets rather than one Dutch-speaking one.
Yes. 67 of 72 test requests exited in Belgium on October 1, 2026, from 31 IPs in Brussels, Liège and Brecht on Proximus, Orange Belgium and Telenet. Both plans can also target a city there; GB-based plans add region and ASN targeting.
310 ms median response in our October 2026 test, timed from our gateway in the Netherlands.
Yes: 1 of 2 sticky sessions kept one IP for 30 minutes in our test.