Ad verification
In Italy: Check placements on Corriere della Sera, la Repubblica and Il Sole 24 Ore, and confirm that regional campaigns for Milan, Rome or Naples reach the right Italian audiences as booked.
Ad verification proxies in ItalyEurope
Italian proxy server
Italian proxy server from TrueProxies: 68 of 72 test requests exited in Italy on October 1, 2026. GB-based plans, from $1.64 for 1 GB, target by country, city, region or ASN; Unlimited plans, from $4.08/hour at 10 Mbps, by country and city. Looking for a Italy proxy? This is the same route.
Coverage verified
1.8M+
residential IPs
68/72
requests exited in country
28
cities seen
410 ms
median response
Market context
Why use proxies in Italy
Italian e-commerce runs in EUR with payment habits of its own: PostePay prepaid cards, the Milan-founded Satispay app and Scalapay instalments appear at many checkouts, and cash on delivery (contrassegno) is still offered, often for a fee. Delivery surcharges for Sicily, Sardinia, Calabria and the smaller islands are common, so the same basket can cost more in Palermo or Cagliari than in Milan. Online grocery from Esselunga covers mainly the north and centre, where its stores are.
Amazon.it and eBay.it lead general retail, with Unieuro and MediaWorld for electronics, Trovaprezzi and idealo for price comparison, and Subito for classifieds and used cars. Immobiliare.it and Idealista carry most property listings. Trenitalia and Italo compete on high-speed rail fares between Milan, Rome and Naples, and Vinted leads second-hand clothing. Glovo, Deliveroo and Just Eat compete in food delivery in the larger cities. Corriere della Sera, la Repubblica and Il Sole 24 Ore are among the largest ad-funded publishers.
Google dominates search, and local results for the same service query differ sharply between cities such as Rome, Milan and Naples. In South Tyrol, many regional sites run German-language versions alongside Italian ones. The 2018 Dignity Decree bans gambling advertising, so betting brands are absent from Italian ad slots that carry them elsewhere. Personal data falls under the GDPR and the Personal Data Protection Code (Legislative Decree 196/2003, amended by Legislative Decree 101/2018), enforced by the Garante.
Italy's retail calendar has fixed points. Winter saldi start in early January and summer saldi in early July, with exact dates set region by region, and shops must show the price before and after the discount and the percentage cut. Black Friday has become a major event for Amazon.it and the electronics chains. Around Ferragosto on 15 August many businesses close for holidays, which lengthens delivery times and pushes up coastal hotel and ferry prices. Back-to-school spending follows in September, and the Epiphany holiday on 6 January closes the festive season. Price series for Italy should mark these dates so seasonal cuts are not read as lasting changes.
Measured
Italy measured coverage
Test results
- Verified
- October 1, 2026
- Requests that exited in the country
- 68 of 72 (94%)
- By test run
- 23/24 at 2026-09-30 17:09 UTC, 24/24 at 2026-09-30 17:55 UTC, 21/24 at 2026-10-01 03:58 UTC
- Distinct exit IPs
- 57
- Cities seen
- 28 (Cagliari, Milan, Rome, Naples, Bari)
- Networks seen
- 14 (Wind Tre, TIM, Fastweb)
- Median response time
- 410 ms
- Sticky sessions
- Same IP for 30 minutes in 2 of 2 tests
- Targeting
- Country, City
- Sessions
- Rotating, Sticky
- Protocols
- HTTP, HTTPS, SOCKS5
- Unlimited plans
- Country and city targeting; not part of this test
- Residential IPs
- 1.8M+ (inventory count, July 12, 2026)
Measured from our gateway in the Netherlands. Results describe the test, not a reserved exit, city or network. How we measure
What teams use Italy proxies for
Market research
In Italy: Compare EUR prices, island delivery surcharges and payment options on Amazon.it, Unieuro and MediaWorld, and follow price histories for the same products on Trovaprezzi and idealo.
Market research proxiesBrand protection
In Italy: Search Subito, eBay.it and Amazon.it marketplace listings for counterfeit fashion and leather goods sold under Italian brand names, as shoppers in Italy see them.
Brand protection proxiesPlans for Italy
Unlimited
Unlimited plans in Italy
From $4.08/hour at 10 Mbps
GB-based
Residential IPv4
From $1.64 for 1 GB
Integration
Start using Italy proxies in 3 steps
Select Italy with the country suffix -country-it in your proxy username.
Python
import requests
proxies = {
"http": "http://USER-country-it:PASS@YOUR_HOST:YOUR_HTTP_PORT",
"https": "http://USER-country-it:PASS@YOUR_HOST:YOUR_HTTP_PORT",
}
response = requests.get(
"https://httpbin.org/ip",
proxies=proxies,
timeout=30,
)
print(response.json())Italy proxy FAQ
Why do online prices in Italy differ between the mainland and the islands?
Couriers charge more to reach Sicily, Sardinia and smaller islands such as Elba or the Aeolians, and many Italian web shops pass this on as a surcharge or a longer delivery estimate that appears only once a destination is set. Some sellers also exclude Calabria and the islands from free-shipping offers. For price research, collect the checkout total for a Milan or Rome address and for Palermo or Cagliari, rather than the listing price alone.
Which payment methods change checkout pages in Italy?
Italian checkouts commonly add options rarely seen together elsewhere: PostePay, the prepaid card from Poste Italiane, Satispay for mobile payments, Scalapay for paying in three instalments, and contrassegno, cash on delivery, sometimes with an extra fee. PayPal is also widely used. Some of these options appear only above a basket value or for certain sellers, so a localization check should note which methods show and whether the total changes with the method chosen.
How do I compare ferry fares to Sardinia and Sicily from mainland Italy?
Check the operators directly as well as agencies. Moby and Tirrenia, GNV and Grimaldi Lines sell crossings to Sardinia and Sicily from ports such as Genoa, Livorno, Civitavecchia and Naples, and Caronte and Tourist runs the short Strait of Messina crossing between Villa San Giovanni and Messina. Fares change with season, vessel, cabin or deck seat and vehicle size, so record route, date and passenger mix with every fare.
Does TrueProxies have residential proxies in Italy?
Yes. 68 of 72 test requests exited in Italy on October 1, 2026, from 57 IPs in Cagliari, Milan and Rome on Wind Tre, TIM and Fastweb. Both plans can also target a city there; GB-based plans add region and ASN targeting.
How fast are Italy proxies?
410 ms median response in our October 2026 test, timed from our gateway in the Netherlands.
Can I keep the same Italy IP address?
Yes: 2 of 2 sticky sessions kept one IP for 30 minutes in our test.
