Lek and euro prices sit side by side in Albanian e-commerce. Everyday goods are priced in lek (ALL), but flats, houses and many cars are advertised in euros, so one listing site can show both currencies. Cash on delivery is still a standard checkout option, and many product pages lead with courier fees and payment on arrival rather than card forms. Because Kosovo shares the language, Albanian-language searches and shops often cross the border in both directions, and many people type without the letters ë and ç, so keyword checks should cover both spellings.
Merrjep.al is the country's largest classifieds site, covering cars, property, jobs and used goods, and Duashpi.al is a dedicated property portal whose asking prices are mostly quoted in euros. Gjirafa50, the Kosovo-based electronics retailer, now sells to Albanian buyers through its own Gjirafa50.al storefront with Albanian delivery terms. Baboon handles restaurant, grocery and shop delivery in Tirana, Durrës, Korça and Vlora. Top Channel, Balkanweb and Panorama are the news brands where local display and video campaigns tend to appear. Hotel and apartment rates on the southern coast around Saranda and Ksamil change sharply between the summer season and the rest of the year.
Google is the search engine that matters, but Albanian-language results can mix pages from Albania and Kosovo, so a ranking check from inside Albania shows which .al sites actually win for local buyers. Personal data falls under Law No. 124/2024 on Personal Data Protection, which replaced the 2008 law and took effect on 1 February 2025.
Travel pricing in Albania runs through Tirana International Airport, where Wizz Air opened a base in 2020 and Ryanair also bases aircraft, so fares to Italy and other European cities are set largely by low-cost carriers. Air Albania, the former flag carrier, is defunct, which leaves no national airline to benchmark against. The other gateway is the sea: ferries from Durrës connect mainly with Bari and Ancona, with some sailings to Trieste. Anyone comparing routes between Albania and Italy should price flights and ferry crossings side by side, including vehicle fares on the ferries, because the two compete for the same travellers.